Media coverage documenting the evolution of the creator economy; and the company helping to shape it.
Founder profiles, creator launches, culture moments and business moves, gathered into one image-led press archive.
Variety breaks the news: the ‘Knots Landing’ and ‘General Hospital’ star goes direct-to-fan at 85 with Creators Inc., giving six decades of fans daily life, behind-the-scenes access and a closer connection.
Read the story
No network, no ad budget, no legacy name — the weekly show taped in the Creators Inc house in Los Angeles climbed into Apple’s Business top 15, with Ryan Garcia, Offset, Ice-T and Sophie Rain among recent guests.
Read the story
On the Creators Inc. podcast, Markell Washington tells Andy Bachman about the six-month drought between brand deals that made him question his career — and the $350,000 Meta deal that landed and then got scrapped.
Read the story
On Andy Bachman’s Creators Inc. podcast, the ‘Law & Order: SVU’ star explains why his first residual check made him a lifer on the show — and how the CI founder built an empire of his own behind the mic.
Read the story
On Andy Bachman’s Creators Inc. podcast, Ice-T reveals what pulled him back to solo rap for the first time since 2006 — crediting comeback runs from Nas, Clipse and Killer Mike.
Read the story
How BuzzStar — the new app from Creators Inc — turns pre-recorded shoutouts into paid, live one-on-one video calls, letting talent sell real-time access to their biggest fans.
Read the story
Inside the creator ecosystem spanning management, production, CI Swim, live fan experiences and a New York Fashion Week debut.
Read the story
The actress and conservationist brings the Rhino Rumble charity poker night to Las Vegas with Creators Inc.
Read the story
Piper Rockelle, fresh off her runway debut at the Creators Inc swimwear show, reflects on turning 18 and the difficult early years behind her rise.
Read the story
The origin story of the talent-and-media company giving internet creators real business infrastructure.
Read the story
CI Swimwear takes the community to the runway at Miami Swim Week, with Sophie Rain and Piper Rockelle making their debuts.
Read the story
How Bachman became Hollywood’s go-to creator strategist: structuring monetization, brand deals and new revenue streams.
Read the story
The Emmy-winning actress joins the Creators Inc world to connect with her audience directly, on her own terms.
Read the story
Bachman endorses the Apple TV+ series as an accurate inside look at the world of the self-managed creator.
Read the story
Inside the daily operating rhythm behind one of the creator economy’s most quietly powerful companies.
Read the story
A look at the vertically integrated machine behind the talent: content, monetization and brand, under one roof.
Read the story
Bachman weighs in on Florida’s proposed 50% “sin tax” on creators: it wouldn’t change behavior, just push talent — and revenue — out of state.
Read the story
Bachman applies the creator playbook to combat sports, brokering a record deal for a viral wrestler.
Read the story
Creators Music Group launches a label joint venture, debuting with Alina Rose’s first single produced by Scott Storch.
Read the story“She grossed seven figures in her first week.”
Actress Shannon Elizabeth’s direct-to-fan launch became the most-covered Creators Inc story of the year.
Read on VarietyPowered by Creators Inc.
